Your Neighbour Just had the highest sale Price since April 2022

When the Penno family reached out, they were clear on their goal: sell their South Surrey townhome quickly and for the highest possible price. But they also knew the odds were stacked against them. Inventory was at an all-time high, buyer demand was scattered, and comparable homes were sitting on the market for weeks—if not months.

During our first meeting, we discussed their ideal timeline, pricing strategy, and how to overcome the reality of a saturated market. I showed them what most listings were lacking—and how, with a few strategic updates and some good old-fashioned elbow grease, we could make their home rise above the noise.

From the start, I told them this wouldn’t just be a listing—it would be a launch. And with a clear plan and full trust on both sides, we got to work.

With our strategy in place, the focus was simple: maximize exposure, highlight lifestyle, and create urgency.

We started by making sure the presentation was flawless—professional photography, detailed floorplans, and a custom branded video that not only showcased the space, but the feeling of living there.

Then we got smart with the marketing. Instead of relying solely on MLS, we rolled out a highly targeted digital campaign across social media platforms, email marketing, and my own database of qualified buyers. This wasn’t just about clicks—it was about capturing attention from people who were ready to act.

The buzz built quickly, and by the time we hit the open house, we had the attention we needed—and then some.

After just one day of showings, we had two offers in hand and multiple buyers still circling. In a market where most homes were collecting dust, the Penno family’s property became the one to watch.

We negotiated strong and ended up accepting an offer that came in at 99% of list price—all within eight days of hitting the market.

Not only that, but their sale set the highest price per square foot in the complex since April 2022.

This wasn’t just a quick sale. It was a strategic, well-executed plan that delivered top-tier results for a deserving family—even in a market where many listings were falling flat.